Faith & Finance with Rob West
Stock markets have seen record highs in the past couple of months. Is it a good time to take profits? Well, it certainly can be a good time to take profits if you’ve seen your investments go through the roof recently. And today, I want to tell you about a way to realize those gains for God’s Kingdom.

Stock markets have seen record highs in the past couple of months. Is it a good time to take profits?
Well, it certainly can be a good time to take profits if you’ve seen your investments go through the roof recently. And today, I want to tell you about a way to realize those gains for God’s Kingdom.With recent historic highs in the markets, now is an excellent time to consider donating appreciated stocks to your church or other ministries. Donating stock instead of cash can significantly benefit both the donor and recipient, primarily due to its tax advantages.
Donating appreciated stocks to a ministry typically gets a higher tax deduction and avoids capital gains taxes. This means you can give more than you might if you donate cash. Here’s why:
If the stock value has appreciated, donating it directly to a church or charity is usually the best option. However, if the stock has lost value, it’s better to sell it, take the deductible loss, and then donate the cash proceeds.

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The tax benefits of donating stocks depend on the type of organization you’re giving to and your adjusted gross income. Donating appreciated stocks allows you to use their fair market value as an itemized deduction if you’ve held the stock for over a year.
Let’s say you bought 50 shares of Mock Industries at $20 each, totaling $1,000. Those shares are worth $40 each, making your investment worth $2,000. If you sell the shares and donate the after-tax proceeds, you’d have to pay 20% capital gains taxes on the $1,000 profit, leaving you with $1,800 to donate. However, donating the stock directly means the church receives $2,000, which you can deduct from your taxes.
Some ministries may not be set up to accept stock donations and might ask you to sell the stock first. This is less efficient due to the capital gains taxes involved.
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